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UX Research: Practical Techniques for Designing Better Products

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About the Author

Brad Nunnally is a User Experience Designer out of St. Louis, MO. He regularly speaks on research methods, design techniques, and strategy. For the last decade, his work has included research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify user needs and develop engaging experiences based on those needs.David is a User Experience Designer in Philadelphia, PA. David started his career in-house, has worked in consultancies of all sizes, has had opportunities to craft the design process within an organization, and has also adopted and evolved existing paradigms. His experience includes a range of financial services systems, business systems, and e-commerce and cross-channel platforms.

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Product details

Paperback: 256 pages

Publisher: O'Reilly Media; 1 edition (November 25, 2016)

Language: English

ISBN-10: 149195129X

ISBN-13: 978-1491951293

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 13.4 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

9 customer reviews

Amazon Best Sellers Rank:

#105,317 in Books (See Top 100 in Books)

This book is split into qualitative and quantitative research with a substantial focus on qualitative. If you're looking for ways to build and analyze metrics, look elsewhere. If you're looking to generate and digest user feedback in actionable ways, this is your book. It's not too dry as to read like a textbook but it does have detailed implementation ideas.I would recommend this to anyone looking for a handbook on qualitative research.

I loved the idea of this book, but unfortunately as a UX Researcher by profession, I’m afraid that some of their explanations of research and the types of research are way off. Generative Research is NOT A/B testing...nor have I ever seen eye tracking as generative research. I think they need a few industry norm updates to the methods to make their book useful. Overall I liked the practical content for someone who is new to research and needs to think about recruiting, NDAs, and analysis.

Very helpful as a way to consolidate the how-tos and such for someone starting out. I found myself bookmarking a lot of the exercises to apply to my work projects, as well as resources to look at later.

Worth your time

A must have for anyone doing design research.

This book offers a nice collection of techniques that would be helpful for someone early in their career.

UX Research by Brad Nunnally & David Farkas is an invaluable resource in helping you understand what research methods might be a good fit in your particular situation and how to gather feedback, analyze and report on your findings. What is especially refreshing is the addition of the soft skills and body language sections for facilitation. Enough cannot be said about how important these topics are and really can make or break the "room's" perception of the facilitator and their work. It's a great tool that you'll find yourself picking up to reference when planning your discovery sessions with clients and guiding you through presenting your work.

A clear and actionable handbook for user researchers with good nuggets for experts.

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UX Research: Practical Techniques for Designing Better Products PDF

UX Research: Practical Techniques for Designing Better Products PDF

UX Research: Practical Techniques for Designing Better Products PDF